FASHION
& STYLE

About Base Textiles

Fashion is about dressing according to what's fashionable. Style is more about being yourself.

Journey for Excellence

BANGLADESH AT A GLANCE

Population      150,448,340 (2007 estimate)
Population growth rate     2.06 percent (2007 estimate)
Population density     1,124 persons per sq km (2007 estimate)

Urban/rural distribution

Share urban     25 percent (2005 estimate)
Share rural     75 percent (2005 estimate)
Bangla (official), Urdu, English

Literacy rate

Total     44.2 percent (2005 estimate)
Female     33 percent (2005 estimate)
Male     54.9 percent (2005 estimate)

Government

Form of government     Republic
Legislature     Unicameral legislature
National Parliament: 300 members
Voting qualifications     Universal at age 18
Highest court     Supreme Court

Economy

Gross domestic product (GDP, in U.S.$)     $60 billion (2005)
GDP per capita (U.S.$)     $423.30 (2005)
GDP by economic sector:-
Agriculture, forestry, fishing     20.1 percent (2005)
Industry     27.2 percent (2005)
Services     52.6 percent (2005)

Employment

Number of workers     63,868,779 (2005)

Workforce share of economic sector

Agriculture, forestry, fishing     62 percent (2000)
Industry     10 percent (2000)
Services     24 percent (2000)
Unemployment rate     3.3 percent (2000)
National budget (U.S.$)
Total revenue     5,575 million (2004)
Total expenditure     4,898 million (2004)
Monetary unit     1 taka (Tk), consisting of 100 paisa
Major trade partners for exports
United States, Germany, United Kingdom, France, Italy
Major trade partners for imports
India, China, Singapore, Japan, Hong Kong SAR

Electricity from thermal sources     93.65 percent (2003 estimate)
Electricity from hydroelectric sources     6.35 percent (2003 estimate)

HOW OUR CLOTHES ARE MADE

Phase 1: Marketing

Base works in a highly organized manner and follows "step-by-step" production. Its insightful R&D team is always studying the hottest fashion trends and is collaborating with its creative Design Development team, to prepare Base's own trendy seasonal-collection. This is one of Base's major marketing-gear, which helps in grabbing the attention of potential clients. Base then works closely with its target customers, and analyse their own collection, before coming to terms with the clients and starting its operation, according to client-specification. 
Base has the manufacturing facilities that can fulfill clients' production needs — and comply with their Code of Vendor Conduct.It works with clients to explain every detail of production, from materials, quantity and price to packaging and delivery. Quality and efficiency are the trademarks at Base and Base is never content until is clients are completely satisfied about every aspect of the final-products.

Phase 2: Design and Merchandising

Being a customer-focused organization, Base gives priority to design, according to client-specification. Base presents its own seasonal collection (prepared by D&D team) and studies the clients' collection. Once concepts have been developed, Base concentrates mainly on merchandising, to turn the samples into value added-products. Our merchants and designers work closely with clients to translate samples, pictures or even sketches into product assortments we believe our customers will want to wear.

Phase 3: Planning and Sourcing

After the design-part of production is settled, Base creates an ellaborate merchandising, sourcing and production plan, before initiating bulk-production.
BASE understands that material-quality is the key to exceptional garments. So, BASE sources its raw materials and accessories only from prominent and globally-recognized suppliers.BASE's judicious procurement team sources the highest quality yarns – consisting of both cotton and polyester – from the best foreign and local sources. It only uses eco-friendly and superior European dyes & chemicals, and to deliver more value to clients and at the same time, maintain environmental protection. BASE procures the finest accessories without compromising lead-time. From yarn to final product, BASE can ensure quality all the way.    
BASE has developed an IT infrastructure connecting itself with its major suppliers. This facilitates quick sourcing and ‘just-in-time’ inventory management, according to clients’ specification. Base follows the method of Critical Path Management (CPM) in planning, leading to organized production and on-time-delivery. 

Phase 4: Production 

As a composite textile industry, BASE has its own knitting, dyeing, finishing and garments unit. These divisions – with adequate capacities – work punctually and in accordance, to ensure smooth production.Powered by integrated, European machineries and an industrious workforce of 3500 workers, BASE’s dependable backward linkage is more than capable of handling volume orders in a short lead-time. BASE has also added linkages such as in-house printing and accessories, making BASE a self-sufficient organization.

Run pilot (trial), we have time study team doing continious time study for each and every operation (operation based)  as per production plan we go for the final production inline QA/ Quality assurance manager declared/offer for final inspection to the 

Phase 5: Shipment

After Final inspection (buyer's inspection) when the goods are vast as per the required AQL our commercial and store department prepare the necessary doc to handover the products to the forwarder 

Phase 6: Review and Analysis

after getting the payment from the customer our internal audit team prepare a closing report of each and every consignment, wher we analyse and review the

profitability
production efficiency
quality standard 
raw material quality / analyse our supplier in this phase

all those above reflects in our internal audit, and help us in the next order to improve the quality and services 

COMPLIANCE

BASE carries out compliance as a continuous process, and exceeds local legislations to meet ILO convention in terms of employment practice. Its Compliance Management Team monitors and reviews the various activities performed throughout the organization.BASE strongly opposes force-labour, child-labour, racism, discrimination and exploitation of workers, and makes every possible effort to discourage such misconducts. BASE employs individuals solely on the basis of their qualifications.

We are committed to legal compliance and ethical humane practices in all aspects of our business. We are concern about human rights with a high standard of business ethics with all applicable local and national laws, rules and regulations.  We operate in full compliance with all applicable laws, rules and regulations, including those relating to labor, worker health and safety, and the environment. We believe A smile is a language even a baby understands. It costs nothing but it creates much. 

OUR STRENGTH

Customer-Focus

BASE has strategically planned in improving and developing the manufacturing process, by importing state of the art machinery  from well renowned manufacturers to provide its customers superior quality at fair prices. We undertake a customer-oriented  approach from all levels and consider them as our long-term partners to understand the minute requirements of our customers and aid them with new products regularly, apart from timely delivery, quality and service to give them the edge to win. We ensure in all levels to make our customers win because we know unless our customers win, we cannot win. This win-win formula & partnership approach has been our sustainable competitiveadvantage.

Industrious Workforce

Our core strength of planned infrastructure is reinforced by 3500 employees who form the backbone of the company. Employees are trained with team culture by an in-house management consultant. Departments are headed by qualified and experienced managers assisted by executives who undergo continuous training, attend development workshops and are exposed to the new developments in the industry.

Highly Qualified Marketing-Team

Base experienced marketing team, assures quality, along with short lead-time.Base is the proud holder of both ISO 9001-2000 and Oeko-Tex 100 standard certificates.It is renouned as an eco-friendly organization as, it only makes use of environmentally-friendly, superior European dyes and chemicals.Base abides with international codes of conduct and exceeds local legislations to meet ILO in terms of employment practice. 

Quality Management System

Base believes that great leaders make great teams. Hence, Base has developed a dynamic Management Team, which can sense clients' upcoming needs, depending on the ever-changing fashion-world. Throughout its decade-long operation, BASE has perfected its Quality Management System(QMS). BASE has been awarded the ISO 9001-2000 certificate, for its QMS. Thus it can assure organized production and on-time delivery.It’s highly experienced Management Team - consisting of local and foreign personnel - carries out all orders in a remarkably organized manner. To implement Total Quality Management (TQM), this team has been structurally re-shuffling various organizational processes. 

Quality Assurance

Base's experienced Quality Assurance (QA) team works scrupulously, to ensure flawless production. The QA team extends its operation even into the procurement of raw-materials and machinery.BASE has continuously restructured this system, and it now features a unique capability in terms of industry-low rework and repair rate. It has acquired the latest Quality-Control equipment, and developed quality-consciousness among the workforce. Due to its firm grip on quality regulations, BASE can meet the best AQL requirements of clients. At BASE, client satisfaction is also company-satisfaction.

Pricing

We are aware that lower production costs, along with quality assurance, will keep our trading partners and consumers happier and willing to continue dealing with us. Base is known for quality at reasonable prices. 

Confidentiality

We take the greatest care to maintain and protect our clients' trust, and confidence in us. Moreover, we prohibit employees from disclosing confidential or proprietary information outside the company that could be harmful or detrimental to our clients, or to the company itself. Such information may only be shared with our employees on a need-to-know basis. Strict sanctions are applied to any employee breeching these rules.

Ethics

Base strictly adheres to business ethics and discourages any misconducts. We have a commitment to provide our employees with fair and safe working conditions. We respect the balance between home life and work and have set up welfare facilities, such as: medical-care, day-care, transportation and financial-assistance for our employees. Concern for the well being of our employees is fundamental to our business along with respect for their basic human rights. We arrange regular training, at every level, in order to stimulate teamwork and the sharing of responsibilities. In line with the International Labour Organization (ILO) we will not tolerate, or allow child labour, forced labour, racism, exploitation, discrimination and harassment of workers.

Geographical

Base understands that, in modern-fashion industry, brief lead-time plays a vital role in client-management. So, Base has situated itself in the industrial-area of Chittagong, a port-city and the business-capital of Bangladesh. Presence of the river-way and the largest port of Bangladesh near Base,facilitates quick sourcing . Base's location in a highly concentrated industrial-area, causes increased levels of competition, motivating Base to work more efficiently. Base's Marketing-Office is situated in Gulshan, the business-zone of the capital city, Dhaka. With a dynamic management team, and dexterous R&D team, Base's Marketing-Office handles all orders, in a highly organized and confident manner. Base has a merchandizing team in both Dhaka and Chittagong,in order to assure smooth production and on-time delivery. Base's Dhaka-office in Gulshan, is near some of Dhaka's latest 5-star hotels. So, its foreign clients can enjoy the benefits of business with Base, as well as, the comforts of Dhaka's best hotels.     

Wide Range of Products and Fabric

Over the years, BASE has manufactured a wide variety of basic products, such as: polo-shirt, sweat-shirt, ladies & kids-wear, etc. Currently, it has evolved to the level of manufacturing specialized knitwear-products, by keeping the track of the latest market-trends. BASE has crossed the border of using only ordinary yarns, such as: Cotton, Polyester, CVC, PC, etc. and it can now make use of Organic, Rayon, Modal, Pima and Fairtrade yarns. BASE manufactures technical fabric, such as: Viscose, Coolmax and Suplex, using cutting-edge technology. BASE’s vast infrastructure allows manufacturing almost every knitwear product for men, women and kids. It specializes in value-added products, such as: Peach-Finished, Pigment-Piece-Dyed, Heavy Enzyme-Washed, Bamboo-Charcoal and Eco-Friendly products. It is currently concentrating on Knit-Denim products, which is soon expected to gain massive popularity in the global fashion-market.

Awards and Certificates

BASE has been awarded the ISO 9001-2000 certificate for its QMS,as well as the Oeko-Tex 100 Standard certificate. Thus Base ensures, Total Quality Management as well as usage of only safe dyes and chemicals. It has also been awarded with standard Buyer's Certificates and has been chosen among the Top 20 clients of Sonali Bank Limited, Bangladesh's largest commercial bank.Base follows Global Organic Textile Standards (GOTS), as it is capable of dealing with eco-friendly products, such as Organic and Fair-Trade products.It has initiated the process for certification from strict labour-benchmarks WRAP and SA8000. >>(linked to recognition) 

Social Responsibility

BASE aims to do good to consumers as well as the society.So, it practices and encourages social welfares. At BASE, Social-Responsibility has grown from a duty to a habit, and not just an occassional act. It has always been investing in developing the community.BASE's vision is to create opportunities for people to fulfill their personal promise. In underserved communities worldwide, BASE wants to help people change the course of their lives and take personal ownership of their future and their potential.BASE business operations rely on our planet’s natural resources. BASE believes that its success should not come at the expense of the environment, so it strives to operate in a way that is mindful of long-term environmental sustainability.

Capacity

BASE has always been pushing the limits of its capacity, and can now handle volume orders with ease. As a composite manufacturer, BASE advanced from knitting, dyeing and finishing to garment-manufacturing at a massive scale. BASE's Fabric unit, powered by superior European machineries, is capable of producing 16 tons of fabric per day. BASE has been increasing its manufacturing-capacity over the years, to convey volume orders of clients, in a shorter lead-time. It can successfully produce 1 million pieces of garment per month. In 2008 alone, BASE exported 11 million pieces of garment which is expected to reach 15 million pieces in 2010.

Design development

BASE can comprehend the swinging-pendulum of the fashion world and can therefore adapt to the taste of trendy consumers. This keeps BASE one step ahead of other textile-manufacturers.
It has restructured its Sample-Division into a Design & Development unit. This fully-fledged section, headed by a foreign expert, prepares its own seasonal collection according to the latest market-trends.
BASE’s insightful R&D team is always on the lookout for new types of fabrics and products. This helps the Design and Development team and results in better client-management.

Backward Linkage

As a composite textile industry, BASE has its own knitting, dyeing, finishing and garments unit. These divisions – with adequate capacities – work punctually and in accordance, to ensure smooth production.
BASE has developed an IT infrastructure connecting itself with its major suppliers. This facilitates quick sourcing and ‘just-in-time’ inventory management, according to clients’ specification. 
Powered by integrated, European machineries and an industrious workforce of 3500 workers, BASE’s dependable backward linkage is more than capable of handling volume orders in a short lead-time. BASE has also added linkages such as in-house printing and accessories, making BASE a self-sufficient organization.

Financial Partners

BASE understands that in the field of garment-manufacturing, reliable financial assistance is crucial. So, it has developed a strong bond with its financial supporters.
BASE’s financial partners include: the largest nationalized commercial bank in Bangladesh - Sonali Bank Limited; renowned multinational bank - Standard Chartered; and leading private commercial bank - One Bank Limited.
Because of its commitment, punctuality and firm grip on business-ethics, BASE has gained full support and trust from its financial partners. Thus, BASE enjoys a healthy growth and serves its clients with confidence.

BUSINESS IN BANGLADESH

Bangladesh has grown over the past 30 years into one of the world's largest garment exporters. In fact,more than 10% of the Bangladeshi workforce is involved in the garments-sector. Bangladesh is developing further and will soon emerge as an even more successful apparel-producer.

Bangladesh hosts the highest number of composite textile manufacturers in asia. It also has the highest standards in quality and vertical integration. The apparel industry is highly concentrated, leading to competetiveness among the individual manufacturers. This benefits clients in terms of quality, lead-time and even price.

Garments manufactured in Bangladesh are considered as originating from Bangladesh for General System of Preference (GSP) purposes, irrespective of the country of origin of yarn. Importers from EU, therefore have an advantage in importing sweaters from Bangladesh because of their duty-free access to that region.

Bangladesh is one of the most prolific countries in terms of raw-materials. The local garment-manufacturers can thus manage  just-in-time inventory management, which facilitates quick sourcing and laconic lead-time.

Bangladeshi textile industry is home to a very skilled, motivated and loyal workforce, who understand and respect the clients' requirements and thus, work labouriously, to ensure on-time delivery and client-satisfaction.

The political situation quite stable and this facilitates smooth-production and tension-free business. The port-city of Chittagong ,which is the attire manufacturing hub and business capital of Bangladesh, reflects Bangladeshi texile manufacturers' assurance of brief lead time.

Apart from that Bangladesh is the location of the beautiful beach in Cox's Bazar and the mystical mangrove forests of the Sundarbans. Its is the habitat for some of natures most amazing landscapes and wild-life. Bangladesh is the site for some of the best five-star hotels, assuring the comfort of foreign buyers.

BASE Textiles Limited personally invites all foreign retailers to visit Bangladesh, a country which offers the perfect blend of satisfying business and prestine natural beauty.    

LEADERSHIP

Base understands that great leaders make great teams. Therefore, it has appointed responsible and highly experienced personnel as the managers of each department. 

Base's dynamic Management Team can sense clients' upcoming needs, depending on the swaying fashion-world.Base can rely upon these dependable leaders, to carry out production and management as smoothly as possible.

Today, Base is an ISO 9001-2008 certified organization (QMS). It’s experienced Management Team - consisting of local and foreign personnel - carries out all orders in a remarkably organized manner.
This keeps Base one step ahead of other textile manufacturers.

Chairman
Managing Director
Director 
Director (Marketing)
Deputy General Manager (Commercial)
Deputy General Manager (Garments)
Deputy General Manager (Operation,Garments)
Deputy General Manager (Fabric)
Manager (Marketing)
Manager (Merchandising)
Manager (Dyeing)
Manager (Finance & Accounts)

 

MILESTONE

1996 – Base embarks on its journey, as fabric manufacturer. 
2005 – Corporate Identity (new logo)
2005 – Library of collection
2006 – Sample room ? design development
2006 – Products gallery (mkt office)
2007 – Oeko-tex 100 standard (qualified as genuine)
2007 – ISO 9001-2000 for its QMS
2008 – Base completes 12 yrs of accomplishment  

PRIVACY POLICY


When you visit our website, we do not collect personally identifiable information about you, except when you specifically and knowingly provide it. If you decide to register for these servicies, or if you request information from us, you will be asked to provide certain information and details, including your name, company, title, country and e-mail address. The information you provide helps us create customized content. You will only receive information that you are interested in.
 
BASE respects your privacy;we will not sell, trade or rent personally identifiable information about our users to other parties, without our users'consent.We also reserve the right to disclose user information in special cases. For example, when we have reason to believe that such disclosure is necessary to identify, contact or bring legal action against someone who may be infringing (or threateningto infringe) or who may otherwise be causing injury to or interference with (either intentionally or unintentionally), our title, rights, interests or property, or those of other web site users, or of anyone else who could be harmed by such activities. We also reserve the right to disclose, without notice to you, personal information in response to judicial orders or when we believe in good faith that such disclosure is required by any law, regulation or listing requirement, or by any stock/securities exchange, governmental or regulatory authority.
 
We may use the information you provide to respond to your requests for additional information, to contact you, if necessary, to service your account or for other administrative purposes. We may also access your information to resolve disputes, to troubleshoot problems, to enforce agreements between us, or for marketing purposes.

We may also use the information you provide for certain mailing initiatives. For example, you may sometimes receive an invitation to answer surveys or try out new products and services from BASE Textiles Limited. Your feedback helps us develop new products and services based on your needs. You always have a choice about receiving mailings, surveys or information about products and services from us. Each e-mail you receive has an "Unsubscribe" option.
As a registered member, you can also advise us which types of email you wish to receive by updating your "Notifications" page.

RECOGNITION

Base has painstakingly earned certifications from strict authorities and it exceeds in all fields of garment-manufacturing. Base's large arsenal of awards and certificates, proves its capability in terms of quality, efficiency and satisfaction.

ISO 9001-2000 

Base has been awarded the ISO 9001-2000 for its Quality Management System (QMS). Base has developed a dynamic Management Team, which can sense clients' upcoming needs, depending on the ever-changing fashion-world.Throughout its decade-long operation, BASE has perfected its Quality Management System(QMS).Thus it can assure organized production and on-time delivery.It’s highly experienced Management Team - consisting of local and foreign personnel - carries out all orders in a remarkably organized manner. To implement Total Quality Management (TQM), this team has been structurally re-shuffling various organizational processes.
 

Oeko-Tex 100 Standard 

Base has been awarded the Oeko-Tex 100 Standard certificate. Thus, Base can assure quality and at the same time, safety in its products. Base only uses non-hazardous, eco-friendly European dyes and chemicals. Base has proved that it can meet human ecological-requirements of the standard recently established for products,with direct contact to skin. Base's QA team extends its operation even into the procurement of raw-materials, in order to ensure complete product-safety.


Sonali Bank's Best Client 

Base has been awarded as the best client of Sonali Bank Limited, the largest commercial bank of Bangladesh. This award was the fruit of Base's punctuality commitment, punctuality and firm grip on business-ethics.BASE understands that in the field of garment-manufacturing, reliable financial assistance is crucial. So, it has developed a strong bond with its financial supporters, and gained their trust and loyalty.


Autish Depankar Gold Medal 2008 

Base's Managing Director, Mr.S.M.Nurul Huda Chowdhury, has been awarded the Autish Depankar Gold Medal 2008, for his commitment to the society and social welfares. This medal was awarded by the Autish Depanker Research Society, and it reflects Base's involvement in all types of corporate social responsibities. 


Mother Teresa Gold Medal 2007 

Mrs.Hasina Chowdhury has been awarded the Mother Teresa Gold Medal 2007, for her involvement and contribution to the Mother Teresa Research Society.


CIP 

Base's Managing Director, Mr.S.M.Nurul Huda Chowdhury has been ranked as a Commercially Important Person (CIP).The CIP status recognises contributions to industries, manufacturing and production, employment generation and enhancing the economy.This also reflects Base's strict adherence to ethical business practice.

TRAINING

Base believes that efficiency can only be achieved by a highly skilled workforce. So, Base continues to invest in training its employees vigorously, in its training department, under the watchful eye of veteran experts. Base relies upon this innovative workforce rather than cheap labour and economical pricing.

Base carries out training and management of staff, workshop on production process and various other activities, to ensure smooth production. Base understands that unity is strength and so, it performs inter-departmental relations on a regular basis.

Employees are frequently sent abroad for new ideas and the TQM program ensures better management and satisfaction of the clientele. 

VALUES PRINCIPLES

Conducting our operations with integrity and with respect for the many people, organisations and environments our business touches has always been at the heart of BASE Textiles.

Positive Impact 

We aim to make a positive impact in many ways: through our brands, our commercial operations and relationships, through voluntary contributions, and through the various other ways in which we engage with society. 

Continuous Commitment 

We're also committed to continuously improving the way we manage our environmental impacts and are working towards our longer-term goal of developing a sustainable business. As a compliant organisation we committed, to play our role in addressing global environmental and social concerns through local actions and in partnership with local governments and organisations.

Emerging As Leaders 

We always aim to lead the Bangladeshi textile industry, in terms of quality and efficiency. So we stay up-to-date with the latest maket-trends.

Setting Out Our Aspirations  

Our corporate purpose sets out our aspirations in running our business. It's underpinned by our code of business Principles which describes the operational standards that everyone at BASE follows, wherever they are in the world. The code also supports our approach to governance and corporate responsibility.

Working With Others 

We want to work with suppliers who have values similar to our own and work to the same standards we do. Our Business partner code, aligned to our own Code of Conduct, comprises ten principles covering business integrity and responsibilities relating to employees, consumers and the environment. 

Respect 

We know that respect is impossible to earn without respect for others. So, we strictly adher to Business-Ethics and treat everyone as equals. At Base, the employees are just as valued as the clients.  

Improving Quality 

At BASE, we are always improving the quality of products and supplying consumers with the highest possible quality. Base's experienced Quality Assurance (QA) team works scrupulously, to ensure flawless production. The QA team extends its operation even into the procurement of raw-materials and machinery. BASE has continuously restructured this system, and it now features a unique capability in terms of industry-low rework and repair rate.